Data set on interactive service quality in higher education marketing

service quality evaluation of teaching-learning system in higher education

purpose: to provide a model for measuring the services quality from the views of student as the main customer in e-learning institutions with regard to the special features of this university and e-learning approach. methods: in this study, after reviewing the literature on service quality in different areas, 42 main factors affecting the quality of e-universities service has been extracted and...

Service Quality and Customer Satisfaction in Higher Education in Pakistan

Customer service and quality are driving forces in the business community. As higher education institutions strive for better service quality, the assessment of educational service quality is required to provide feedback. This study analyzes the relationship between service quality and its dimensions that lead to customer satisfaction in higher education. The sample was drawn from 22 different ...

Measuring service quality in higher education: HEdPERF versus SERVPERF

Purpose – This paper aims to test and compare the relative efficacy of three measuring instruments of service quality (namely Higher Education PERFormance (HEdPERF), SERVPERF and the moderating scale of HEdPERF-SERVPERF) within a higher education setting. The objective was to determine which instrument had the superior measuring capability in terms of unidimensionality, reliability, validity an...

The data set must focus on service quality.

Business Lessons for Higher Education Marketing

Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outcomes at two nonprofit higher education instituti...